KIND designed the after-party for Netflix’s ‘The Harder They Fall’ premiere as part of the British Film Festival.

Hosted at the Freemason’s Hall, each space was inspired by a different set or location from the film. The main space drew from ‘Mary’s Saloon’ with custom draping, traditional hand-painted signage, beautiful American Great Plains florals + a feature 2-storey DJ booth recreating a house from Red Wood. The opulence of Trudy’s Saloon inspired a private VIP lounge, for guests that included Jay Z and Idris Elba. An immersive boudoir dressing room alongside the outlaw mugshot photobooth allowed guests to get themselves into character. 

DJ sets + performances were curated by Roc Nation, immersing guests within the soundtrack.